![]() Let’s kick off with the basics: just what actually is typography? How to choose the correct typeface for your website.Finally, we’ll look into the different elements that comprise typography, and what they all mean. ![]() We’ll then address the benefits of good typography and the impact it can have on your users. We’ll start with the definition of typography, including a brief history of its origins. In this article, we’ll lift the lid on everything you need to know about typography. But what actually is typography -and why is it so vital? In reality, different moods, atmospheres, and even trends can be expressed simply through the type choice. We often reflect on the power of the written word, but rarely do we consider the designer’s role in emulating the tone of the word or sentence.īehind the scenes, a designer has taken the time to consider the relationship between the look of the text and what the text says. From instruction booklets to shop fronts, type is all around us. Whether it’s on our phones, in books or on websites, we’re constantly digesting written words.
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